Strategy Archives - STUDIOILSE https://www.studioilse.com/work/strategy/ Tue, 08 Nov 2022 17:03:30 +0000 en-US hourly 1 The New Institute https://www.studioilse.com/projects/the-new-institute/ Thu, 25 Feb 2021 17:37:11 +0000 http://staging.studioilse.com/?post_type=projects&p=1697 We worked with Erck Rickmers, the founder of a new institute for advanced studies with a mission to become a platform for change addressing the urgent concerns of the modern world: democracy, the environment, the ethics of technology and the human condition. We developed a set of brand values and a strategy for inhabiting nine... Read more »

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]]> We worked with Erck Rickmers, the founder of a new institute for advanced studies with a mission to become a platform for change addressing the urgent concerns of the modern world: democracy, the environment, the ethics of technology and the human condition. We developed a set of brand values and a strategy for inhabiting nine 19th century buildings in the heart of Hamburg. Bringing academics, activists and artists together under one roof with a shared goal meant creating an environment with a shared mindset, a democratic spirit and a clear point of view.

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]]> Cathay Pacific lounge concept https://www.studioilse.com/projects/cathay-pacific-airline-lounge-concept/ Mon, 30 Mar 2020 15:39:29 +0000 http://studioilse.intropik.com/?post_type=projects&p=447 A new global concept for Cathay Pacific’s airline lounges that simultaneously expressed the brand’s values and addressed the needs of the modern traveller. Our concept removed any institutional feeling to make places that are comfortable, friction-free, easy to operate and a joy to spend time in. These are high-traffic public spaces in unnatural airport environments... Read more »

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]]> A new global concept for Cathay Pacific’s airline lounges that simultaneously expressed the brand’s values and addressed the needs of the modern traveller. Our concept removed any institutional feeling to make places that are comfortable, friction-free, easy to operate and a joy to spend time in. These are high-traffic public spaces in unnatural airport environments and our goal was to create rooms that make people feel human and good. This includes healthy and fresh, fast food, a beautiful bar, fantastic showers, natural materials and beautiful, practical furniture.

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]]> Aesop https://www.studioilse.com/projects/aesop/ Mon, 20 Apr 2020 14:23:07 +0000 http://studioilse.intropik.com/?post_type=projects&p=567 The first standalone store for the cult Australian skincare brand in the UK. We carefully restored the historic Mount Street space to bring the historic bones of the building to life. Contemporary interventions translated the brand’s strong values into a physical environment and retail experience that brought Aesop’s wellbeing philosophy to life. The concept became... Read more »

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]]> The first standalone store for the cult Australian skincare brand in the UK. We carefully restored the historic Mount Street space to bring the historic bones of the building to life. Contemporary interventions translated the brand’s strong values into a physical environment and retail experience that brought Aesop’s wellbeing philosophy to life. The concept became a template for the brand’s retail approach thereafter.

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]]> Soho House brand https://www.studioilse.com/projects/soho-house-brand/ Wed, 17 Feb 2021 13:55:41 +0000 http://staging.studioilse.com/?post_type=projects&p=1629 We developed the visual expression and interior DNA of the global members’ club in its first decade. From the club’s original home in Soho, we translated the compelling culture and particular needs of its members into a series of iconic outposts that remain successful flagships in the brand and benchmarks for the sector to this... Read more »

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]]> We developed the visual expression and interior DNA of the global members’ club in its first decade. From the club’s original home in Soho, we translated the compelling culture and particular needs of its members into a series of iconic outposts that remain successful flagships in the brand and benchmarks for the sector to this day.

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